Sketches

I kicked off the design phase with manual sketches to materialize my initial ideas before moving to high-fidelity prototyping in Figma.

I kicked off the design phase with manual sketches to materialize my initial ideas before moving to high-fidelity prototyping in Figma.

Sketches

I kicked off the design phase with manual sketches to materialize my initial ideas before moving to high-fidelity prototyping in Figma.

Moodboard

The visual conception phase began with a Moodboard focused on Barcelona's urban aesthetic. To start, I selected colors and created shapes inspired by Gaudí’s work.

The visual conception phase began with a Moodboard focused on Barcelona's urban aesthetic. To start, I selected colors and created shapes inspired by Gaudí’s work.

I also incorporated the iconic 'Panot de Barcelona', the city’s floral paving tile and a symbol of its identity as a core pattern. The goal was to create a design that is intrinsically linked to the city’s cultural and architectural heritage.

I also incorporated the iconic 'Panot de Barcelona', the city’s floral paving tile and a symbol of its identity as a core pattern. The goal was to create a design that is intrinsically linked to the city’s cultural and architectural heritage.

Moodboard

The visual conception phase began with a Moodboard focused on Barcelona's urban aesthetic. To start, I selected colors and created shapes inspired by Gaudí’s work.

I also incorporated the iconic 'Panot de Barcelona', the city’s floral paving tile and a symbol of its identity as a core pattern. The goal was to create a design that is intrinsically linked to the city’s cultural and architectural heritage.

Style Guide

Once the visual direction was established in the Moodboard, I proceeded to consolidate these elements into a structured Style Guide.

Once the visual direction was established in the Moodboard, I proceeded to consolidate these elements into a structured Style Guide.

Style Guide

Once the visual direction was established in the Moodboard, I proceeded to consolidate these elements into a structured Style Guide.

Prototype

With the Style Guide established, I moved into the high-fidelity prototype phase in Figma. I added a video of the prototype below, but you can check the prototype on Figma by clicking here.

With the Style Guide established, I moved into the high-fidelity prototype phase in Figma. I added a video of the prototype below, but you can check the prototype on Figma by clicking here.

Prototype

With the Style Guide established, I moved into the high-fidelity prototype phase in Figma. I added a video of the prototype below, but you can check the prototype on Figma by clicking here.

5/7

5/7

la cultural: Ideate

la cultural: Ideate

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