User Persona
For la cultural, I structured a persona based on the profile of an immigrant in Barcelona. I chose this audience because they are the most affected by the fragmentation of cultural information. Being in a period of adaptation, these users require a curated experience that simplifies access to affordable events.
For la cultural, I structured a persona based on the profile of an immigrant in Barcelona. I chose this audience because they are the most affected by the fragmentation of cultural information. Being in a period of adaptation, these users require a curated experience that simplifies access to affordable events.
Sofia González
Architect
27 years old
BIO
Sofia is a 27 year old architect from Argentina. She has been living in Barcelona for 1 year and she loves to frequent cultural events such as museums, theaters and local street festivals.
Personality
Communicative
Empathectic
Cultural explorer
Cultural habits
Sofia is often looking for cultural events to attend in Barcelona. By habit, she goes to such events once or twice per week. In general, she looks for free or affordable events in the city.
Pain Points
Despite having a great curiosity for culture, Sophia doesn't always manage to find events that interest her. Furthermore, many of the events she does find are expensive, making it difficult for her to attend them more often.
Goals
Sofia would like to find free or affordable cultural events more easily, without having to spend so much time going through different channels.
Sofia González
Architect
27 years old
BIO
Sofia is a 27 year old architect from Argentina. She has been living in Barcelona for 1 year and she loves to frequent cultural events such as museums, theaters and local street festivals.
She also loves to travel and to get to know different people.
Personality
Communicative
Empathectic
Cultural explorer
Cultural habits
Sofia is often looking for cultural events to attend in Barcelona. By habit, she goes to such events once or twice per week. In general, she looks for free or affordable events in the city.
Pain Points
Despite having a great curiosity for culture, Sophia doesn't always manage to find events that interest her. Furthermore, many of the events she does find are expensive, making it difficult for her to attend them more often.
Goals
Sophia would like to find free or affordable cultural events more easily, without having to spend so much time going through different channels.
User Persona
For la cultural, I structured a persona based on the profile of an immigrant in Barcelona. I chose this audience because they are the most affected by the fragmentation of cultural information. Being in a period of adaptation, these users require a curated experience that simplifies access to affordable events.
Sofia González
Architect
27 years old
BIO
Sofia is a 27 year old architect from Argentina. She has been living in Barcelona for 1 year and she loves to frequent cultural events such as museums, theaters and local street festivals.
Personality
Communicative
Empathectic
Cultural explorer
Cultural habits
Sofia is often looking for cultural events to attend in Barcelona. By habit, she goes to such events once or twice per week. In general, she looks for free or affordable events in the city.
Pain Points
Despite having a great curiosity for culture, Sophia doesn't always manage to find events that interest her. Furthermore, many of the events she does find are expensive, making it difficult for her to attend them more often.
Goals
Sofia would like to find free or affordable cultural events more easily, without having to spend so much time going through different channels.
Sofia González
Architect
27 years old
BIO
Sofia is a 27 year old architect from Argentina. She has been living in Barcelona for 1 year and she loves to frequent cultural events such as museums, theaters and local street festivals.
She also loves to travel and to get to know different people.
Personality
Communicative
Empathectic
Cultural explorer
Cultural habits
Sofia is often looking for cultural events to attend in Barcelona. By habit, she goes to such events once or twice per week. In general, she looks for free or affordable events in the city.
Pain Points
Despite having a great curiosity for culture, Sophia doesn't always manage to find events that interest her. Furthermore, many of the events she does find are expensive, making it difficult for her to attend them more often.
Goals
Sophia would like to find free or affordable cultural events more easily, without having to spend so much time going through different channels.
Benchmark Analysis
Before ideating my solution, I conducted a benchmarking analysis to understand how the current market addresses this issue. Below is a comparative analysis of the leading products:
Before ideating my solution, I conducted a benchmarking analysis to understand how the current market addresses this issue. Below is a comparative analysis of the leading products:
Hoy Barcelona
Hoy Barcelona
Fever
Fever
Eventbrite
Eventbrite
Meet Up
Meet Up
Pricing
Pricing
Free
Free
Free
Free
Free
Free
Free
Free
Usability
4/5
5/5
5/5
5/5
Visual Design
Usability
2/5
4/5
5/5
5/5
4/5
5/5
4/5
5/5
Visual Design
2/5
5/5
4/5
4/5
Filter by Categories
Filter by Categories
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Focuses on free/affordable events
Focuses on free/affordable events
1/5 (has a tab for free events, not much added there
1/5 (has a tab for free events, not much added there
3/5 (doesn’t have a tab for free events, but it’s possible to filter from cheaper to expensive)
3/5 (doesn’t have a tab for free events, but it’s possible to filter from cheaper to expensive)
4/5 (possible to choose filter for free events only)
4/5 (possible to choose filter for free events only)
0/5 (a lot of affordable or free events, but no filter to find them)
0/5 (a lot of affordable or free events, but no filter to find them)
Effectiveness (based on App Store reviews)
Effectiveness (based on App Store reviews)
3,7/5
3,7/5
4,8/5
4,8/5
4,8/5
4,8/5
4,7/5
4,7/5
While robust platforms exist in the market, the comparative analysis revealed a market gap: the lack of a solution dedicated exclusively to low-cost events. Although competitors like Eventbrite and Fever offer price filters, no product places financial accessibility at the center of the user journey.
While robust platforms exist in the market, the comparative analysis revealed a market gap: the lack of a solution dedicated exclusively to low-cost events. Although competitors like Eventbrite and Fever offer price filters, no product places financial accessibility at the center of the user journey.
This validated la cultural’s value proposition: to be the primary destination for those who prioritize their budget without compromising on cultural quality.
This validated la cultural’s value proposition: to be the primary destination for those who prioritize their budget without compromising on cultural quality.
Hoy Barcelona
Filter by categories: Yes
Pricing: Free
Usability: 4/5
Visual Design: 2/5
Effectiveness (based on App Store reviews): 3,7/5
Fever
Focuses on free/affordable events: 1/5 (has a tab for free events, not much added there
Pricing: Free
Usability: 5/5
Visual Design: 5/5
Effectiveness (based on App Store reviews): 4,8/5
Eventbrite
Focuses on free/affordable events: 3/5 (doesn't have a tab for free events, but it's possible to filter from cheaper to more expensive)
Pricing: Free
Usability: 5/5
Visual Design: 4/5
Filter by Categories: Yes
Filter by Categories: Yes
Focuses on free/affordable events: 4/5 (possible to choose filter for free events only)
Effectiveness (based on App Store reviews): 4.8/5
Meet up
Pricing: Free
Usability: 5/5
Visual Design: 5/5
Filter by Ctegories: Yes
Focuses on free/affordable events: 0/5 (a lot of affordable or free events, but no filter to find them)
Effectiveness (based on App Store reviews): 4.7/5
Benchmark Analysis
Before ideating my solution, I conducted a benchmarking analysis to understand how the current market addresses this issue. Below is a comparative analysis of the leading products:
Hoy Barcelona
Fever
Eventbrite
Meet Up
Pricing
Free
Free
Free
Free
Usability
4/5
5/5
5/5
5/5
Visual Design
2/5
5/5
4/5
4/5
Visual Design
2/5
5/5
4/5
4/5
Filter by Categories
Yes
Yes
Yes
Yes
Focuses on free/affordable events
1/5 (has a tab for free events, not much added there
3/5 (doesn’t have a tab for free events, but it’s possible to filter from cheaper to expensive)
4/5 (possible to choose filter for free events only)
0/5 (a lot of affordable or free events, but no filter to find them)
Effectiveness (based on App Store reviews)
3,7/5
4,8/5
4,8/5
4,7/5
While robust platforms exist in the market, the comparative analysis revealed a market gap: the lack of a solution dedicated exclusively to low-cost events. Although competitors like Eventbrite and Fever offer price filters, no product places financial accessibility at the center of the user journey.
This validated la cultural’s value proposition: to be the primary destination for those who prioritize their budget without compromising on cultural quality.
Hoy Barcelona
Filter by categories: Yes
Pricing: Free
Usability: 4/5
Visual Design: 2/5
Effectiveness (based on App Store reviews): 3,7/5
Fever
Focuses on free/affordable events: 1/5 (has a tab for free events, not much added there
Pricing: Free
Usability: 5/5
Visual Design: 5/5
Effectiveness (based on App Store reviews): 4,8/5
Eventbrite
Focuses on free/affordable events: 3/5 (doesn't have a tab for free events, but it's possible to filter from cheaper to more expensive)
Pricing: Free
Usability: 5/5
Visual Design: 4/5
Filter by Categories: Yes
Filter by Categories: Yes
Focuses on free/affordable events: 4/5 (possible to choose filter for free events only)
Effectiveness (based on App Store reviews): 4.8/5
Meet up
Pricing: Free
Usability: 5/5
Visual Design: 5/5
Filter by Ctegories: Yes
Focuses on free/affordable events: 0/5 (a lot of affordable or free events, but no filter to find them)
Effectiveness (based on App Store reviews): 4.7/5
Targets
To balance value delivery with technical feasibility and prioritazation, I structured both the MVP (Minimum Viable Product) and the MDP (Minimum Delightful Product), focusing on the essential and delightful functionalities needed to solve the user's pain points.
To balance value delivery with technical feasibility and prioritazation, I structured both the MVP (Minimum Viable Product) and the MDP (Minimum Delightful Product), focusing on the essential and delightful functionalities needed to solve the user's pain points.
MVP: A simple mobile-friendly web app (or landing page) that lists free or low-cost cultural events in Barcelona. The filters could be by date or category and each event would include:
MVP: A simple mobile-friendly web app (or landing page) that lists free or low-cost cultural events in Barcelona. The filters could be by date or category and each event would include:
Event Title
Event Title
Short description
Short description
Location
Location
Date & time
Date & time
Direct link to official source
Direct link to official source
MDP: Extra features beyond the core:
MDP: Extra features beyond the core:
Personalized recommendations based on interests
Personalized recommendations based on interests
Save events to favorites
Save events to favorites
“Today’s Free Events” highlight section
“Today’s Free Events” highlight section
Community ratings or reviews
Community ratings or reviews
Multilingual interface (ES / CAT / EN)
Multilingual interface (ES / CAT / EN)
Targets
To balance value delivery with technical feasibility and prioritazation, I structured both the MVP (Minimum Viable Product) and the MDP (Minimum Delightful Product), focusing on the essential and delightful functionalities needed to solve the user's pain points.
MVP: A simple mobile-friendly web app (or landing page) that lists free or low-cost cultural events in Barcelona. The filters could be by date or category and each event would include:
Event Title
Short description
Location
Date & time
Direct link to official source
MDP: Extra features beyond the core:
Personalized recommendations based on interests
Save events to favorites
“Today’s Free Events” highlight section
Community ratings or reviews
Multilingual interface (ES / CAT / EN)
3/7
3/7
la cultural: Define
la cultural: Define