Problem Statement (Indefinite)
Barcelona is a vibrant and diverse city with a rich cultural scene encompassing iconic architecture, museums, music and gastronomy festivals, as well as dance performances and other artistic expressions. However, over the years, the cost of living in the city has increased, also impacting access to many cultural events.
Barcelona is a vibrant and diverse city with a rich cultural scene encompassing iconic architecture, museums, music and gastronomy festivals, as well as dance performances and other artistic expressions. However, over the years, the cost of living in the city has increased, also impacting access to many cultural events.
Tourists, international students, and locals often seek free or affordable cultural options. Finding these events quickly and easily isn't always simple as information is often scattered across different channels, requiring lengthy and inefficient searches to discover what's available.
Tourists, international students, and locals often seek free or affordable cultural options. Finding these events quickly and easily isn't always simple as information is often scattered across different channels, requiring lengthy and inefficient searches to discover what's available.
Problem Statement (Indefinite)
Barcelona is a vibrant and diverse city with a rich cultural scene encompassing iconic architecture, museums, music and gastronomy festivals, as well as dance performances and other artistic expressions. However, over the years, the cost of living in the city has increased, also impacting access to many cultural events.
Tourists, international students, and locals often seek free or affordable cultural options. Finding these events quickly and easily isn't always simple as information is often scattered across different channels, requiring lengthy and inefficient searches to discover what's available.
Research Goal
To design a service that centralizes and streamline access to Barcelona’s affordable cultural agenda, ensuring users no longer miss relevant experiences due to poor visibility or the burden of manual searching.
To design a service that centralizes and streamline access to Barcelona’s affordable cultural agenda, ensuring users no longer miss relevant experiences due to poor visibility or the burden of manual searching.
Research Goal
To design a service that centralizes and streamline access to Barcelona’s affordable cultural agenda, ensuring users no longer miss relevant experiences due to poor visibility or the burden of manual searching.
Research Questions
Are there many free or really affordable cultural events in Barcelona?
Are there many free or really affordable cultural events in Barcelona?
Would people be interested in a product focused on free/affordable events?
Would people be interested in a product focused on free/affordable events?
What kind of people would be more interested in having an app or website focused on free events?
What kind of people would be more interested in having an app or website focused on free events?
Is an app or website focused on free/affordable events in Barcelona sustainable?
Is an app or website focused on free/affordable events in Barcelona sustainable?
Research Questions
Are there many free or really affordable cultural events in Barcelona?
Would people be interested in a product focused on free/affordable events?
What kind of people would be more interested in having an app or website focused on free events?
Is an app or website focused on free/affordable events in Barcelona sustainable?
User Survey Introduction
To test my initial assumptions, I structured a quantitative study using Google Forms to map cultural behaviors and identifying the main pain points in the discovery process. Below are the key questions that provided the most valuable insights for the project's development:
To test my initial assumptions, I structured a quantitative study using Google Forms to map cultural behaviors and identifying the main pain points in the discovery process. Below are the key questions that provided the most valuable insights for the project's development:
Which channels do you usually use to look for cultural events in Barcelona?
Which channels do you usually use to look for cultural events in Barcelona?
Have you ever used an app or website specifically to discover cultural events? If yes, which app(s) or website(s) have you used?
Have you ever used an app or website specifically to discover cultural events? If yes, which app(s) or website(s) have you used?
Would you like to attend cultural events more often? If yes, what usually stops you from attending more events?
Would you like to attend cultural events more often? If yes, what usually stops you from attending more events?
Do you feel that free or low-cost cultural events are easy to find in Barcelona?
Do you feel that free or low-cost cultural events are easy to find in Barcelona?
What do you find most frustrating when looking for cultural events, if any?
What do you find most frustrating when looking for cultural events, if any?
How important is price when deciding whether to attend a cultural event?
How important is price when deciding whether to attend a cultural event?
What price range do you usually consider affordable for cultural activities?
What price range do you usually consider affordable for cultural activities?
Would you attend more cultural events if it were easier to find free or low-cost options?
Would you attend more cultural events if it were easier to find free or low-cost options?
User Survey Introduction
To test my initial assumptions, I structured a quantitative study using Google Forms to map cultural behaviors and identifying the main pain points in the discovery process. Below are the key questions that provided the most valuable insights for the project's development:
Which channels do you usually use to look for cultural events in Barcelona?
Have you ever used an app or website specifically to discover cultural events? If yes, which app(s) or website(s) have you used?
Would you like to attend cultural events more often? If yes, what usually stops you from attending more events?
Do you feel that free or low-cost cultural events are easy to find in Barcelona?
What do you find most frustrating when looking for cultural events, if any?
How important is price when deciding whether to attend a cultural event?
What price range do you usually consider affordable for cultural activities?
Would you attend more cultural events if it were easier to find free or low-cost options?
User Survey Conclusions
The research results validated a latent interest in Barcelona's cultural scene: 65% of participants already attend events at least once a month. More impressively, 80% stated they would like to increase their frequency.
The research results validated a latent interest in Barcelona's cultural scene: 65% of participants already attend events at least once a month. More impressively, 80% stated they would like to increase their frequency.
Validating my problem statement, I identified that the primary barrier is not a lack of supply, but rather information fragmentation. The sense of 'missing out' is a recurring pain point: many users reported discovering interesting events only after they had ended. Furthermore, the financial barrier is evident: only 9% of participants affirmed that price is not important when choosing an event to attend and 60% of respondents define an affordable option as one costing up to €10.
Validating my problem statement, I identified that the primary barrier is not a lack of supply, but rather information fragmentation. The sense of 'missing out' is a recurring pain point: many users reported discovering interesting events only after they had ended. Furthermore, the financial barrier is evident: only 9% of participants affirmed that price is not important when choosing an event to attend and 60% of respondents define an affordable option as one costing up to €10.
Futhermore, most participants confirmed they would attend more events if finding them were easier. By synthesizing these findings, it became clear there is a significant opportunity for a solution that centralizes low-cost cultural curation. The objective was to reduce cognitive load and facilitate democratic access to culture.
Futhermore, most participants confirmed they would attend more events if finding them were easier. By synthesizing these findings, it became clear there is a significant opportunity for a solution that centralizes low-cost cultural curation. The objective was to reduce cognitive load and facilitate democratic access to culture.
Do you feel that free or low-cost events are easy to find in Barcelona?
Do you feel that free or low-cost events are easy to find in Barcelona?
Sometimes
Yes
No
I don’t know
Would you attend to more cultural events if it were easier to find free ow low-cost options?
Would you attend to more cultural events if it were easier to find free ow low-cost options?
Definetely
Maybe
Probably not
User Survey Conclusions
The research results validated a latent interest in Barcelona's cultural scene: 65% of participants already attend events at least once a month. More impressively, 80% stated they would like to increase their frequency.
Validating my problem statement, I identified that the primary barrier is not a lack of supply, but rather information fragmentation. The sense of 'missing out' is a recurring pain point: many users reported discovering interesting events only after they had ended. Furthermore, the financial barrier is evident: only 9% of participants affirmed that price is not important when choosing an event to attend and 60% of respondents define an affordable option as one costing up to €10.
Futhermore, most participants confirmed they would attend more events if finding them were easier. By synthesizing these findings, it became clear there is a significant opportunity for a solution that centralizes low-cost cultural curation. The objective was to reduce cognitive load and facilitate democratic access to culture.
Do you feel that free or low-cost events are easy to find in Barcelona?
Sometimes
Yes
No
I don’t know
Would you attend to more cultural events if it were easier to find free ow low-cost options?
Definetely
Maybe
Probably not
2/7
2/7
la cultural: Discovery
la cultural: Discovery